WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing inspiration from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing 22g of plant-based protein, 0g of sugar, and 2g of net carbs or less per serving.
Inspired by the unique needs of Gen Z and millennial consumers, a small group of disruptors within WK Kellogg Co embarked on a mission to deconstruct traditional cereal, reimagine its purpose, and create something that resonates on a whole new level. The result, Eat Your Mouth Off, strives to push the boundaries of design and target a new audience with a fresh approach to taste and nutrition.
The lineup includes two varieties to choose from: Fruity and Chocolate.
Fruity: A blast of fruity flavor from the past, with 0g of sugar and a 100% plant-based recipe.
Chocolate: Puffs made with dark cocoa, with 22g of protein per bowl. It also has 0g of sugar and is 100% plant-based.
Eat Your Mouth Off will be available at retailers nationwide starting this month. The suggested retail price for a 7.5oz box, which contains about five servings, starts at $8.99, but pricing is set by the retailer.
WK Kellogg Co. (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list.
