Celebrity chef, Guy Fieri announced the launch of a new line of nine barbeque sauces and premium condiments to consumers nationwide in spring 2024. Coming soon to Walmart and grocery retailers across the country, the new premium sauces – co-created by the “Mayor of Flavortown” himself – will transport fans from their home kitchens to "Flavortown."
With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host, Fieri is an expert on bold flavor. Co-developed with the expertise of award-winning sauce and dressing innovator Litehouse, the new Flavortown sauce line is a recipe for on-shelf success.
The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,2 underscores the market's appetite for the new Flavortown line. The partnership will introduce excitement and dynamite flavors in out-of-bound proportions to these growing categories.
For over 60 years, Litehouse has been a player in dressings, dips, sauces, and other innovative consumer packaged goods and continues to expand its presence across grocery store sections. Litehouse is jumping on the road to Flavortown to help bring these bold flavors to grocery stores nationwide.
The product lineup will include nine total sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce and more – all available in diner inspired squeeze bottles. With the new expertly created line, fans can pour layers of flavor on their burgers, chicken sandwiches, grilled veggies, quesadillas, tacos and more.
Flavortown barbecue and condiment sauces will be available in the shelf stable sauce aisle at grocery retailers nationwide with an SRP of $4.48 to $4.98.
1 Circana US MULO Latest 52 Weeks Ending 9/10/23
2 Circana Market Advantage, Total US - MULO, 26 Week Data Ending 7/16/2023
