Spirit of Gallo announced that it will add a new category to its spirits portfolio: Soju. As a result of the partnership with LOTTE Chilsung Beverage Co., Ltd., Gallo will expand the distribution of Soonhari, Chum Churum and Saero in the United States beginning January 2024.
Soju, native to Korea, is popular around the world, and has become increasingly common in the US as multicultural consumers and Gen Z 21+ consumers look for unique and diverse alcoholic beverage options. Soju is typically made from tapioca, sweet potato, rice, wheat, or barley, and it has a lower alcohol content compared to many Western spirits. Its mild flavor and versatility make it appealing to a wide range of consumers.
LOTTE Chilsung Beverage Co., Ltd., is a manufacturer of Soju made with mineral rich alkaline water. Its Soju portfolio offers consumers multiple brand choices in this versatile category; flavored (Soonhari), unflavored (Chum Churum), and zero sugar (Saero). All of these can be enjoyed neat, on the rocks, or with fruit juice, soda or other traditional bar mixers.
LOTTE's popular Soju brands have previously had limited availability in the US, sold primarily across Asian specialty stores. Gallo's partnership will expand distribution across all other channels to capture the growing opportunity.
Soonhari is the original flavored Soju and means "smooth" in Korean. Soonhari is fruit flavor infused with a subtle sweetness, clean, and as its name represents, smooth taste. Flavors include Grape, Apple, Citron, Peach, Strawberry, Yogurt and Apple Mango at 12% ABV. Available in 375ml glass bottles.
