Nature's Fynd, the food company behind Fy™, a nutritional fungi protein, continues to change the world beyond delivering food created with sustainable fungi protein. The food company’s leadership team now includes Wendy Behr, chief product officer, Christine Rogers-Raetsch, chief people officer and Jaime Frye, senior vice president of sales.
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These appointments come at a pivotal time for Nature's Fynd, as the company continues to expand its retail product offerings and make strides in the food tech industry. The new hires will be integral to delivering exceptional products to consumers, attracting and retaining top talent, and driving Nature's Fynd's growth in retail and commercial endeavors.
Behr is an experienced global food and beverage R&D executive who has been in lead innovation roles at several organizations, including Sovos Brands, Keurig Dr Pepper, WhiteWave Foods, and Diageo. She has an impressive 30+ year career in leadership roles across global brand innovation, product and package R&D, corporate sustainability, quality and food safety, and global supply. Behr will be deeply involved in furthering Nature’s Fynd’s capacity to meet the growing demand for the existing product lines: Dairy-Free Cream Cheese and Meatless Breakfast Patties, as well as overseeing a team of senior food scientists and engineers leading the development of new products and packaging formats.
Rogers-Raetsch joins as chief people officer after consulting with the brand for over a year. Previously, sheserved as Duolingo's (DUOL) Chief People Officer, building the HR and people practices for the popular education app. Rogers-Raetsch spent the first 20 years of her career at Vanguard, culminating as the global head of culture and inclusion. She will oversee all aspects of human resources as the company grows and continues to hire talented individuals who uphold its core values.
Frye is a highly accomplished professional with extensive experience in the consumer packaged goods (CPG) industry. Beginning her career at Procter & Gamble, she spent 14 years honing her skills across multiple facets of the industry, including channel management, marketing, strategy, category management, and sales planning. She went on to run sales for the Natural Channel and Costco at WhiteWave Foods, and was a general manager at Amplify Snacks. Most recently, she was the chief sales officer at C.A. Fortune, a consumer brands agency, where she was responsible for overseeing the sales, retail, and sales operations functions. At Nature’s Fynd, she will be a pivotal leader in developing and guiding the brand’s sales growth strategy and managing sales operations across all product lines.
