Wesson's made-in-Memphis, plant-based cooking oil has been a staple in American pantries for 124 years. For the first time, health-conscious consumers will discover Wesson in the refrigerated aisle. Wesson Plant Butter (Original) and Plant Butter (with Olive Oil) have officially made its debut at select retailers in northeastern US.
The flavor had 91% of blind taste testers indicating they'd likely purchase the new plant butter, according to the company. The new product launch builds on the momentum of the recent Wesson brand refresh completed by Richardson International Ltd. that acquired the brand in 2019.
Now Wesson Plant Butters expand the possibilities with a 100% plant based, dairy and preservative free, vegan option. Wesson Plant Butter (Original) and Plant Butter (with Olive oil) are ideal for spreading and have buttery, taste-tester-approved flavor.
Canola oil is the primary oil in Wesson Plant Butters which has the lowest saturated fat compared to all vegetable oils and no trans-fat. Unlike butter, Wesson Plant Butters have no cholesterol and are dairy-free and preservative free.
Wesson Plant butters will be available at Hannaford, Stop & Shop and other fine retailers in the Northeast.
