Impact Capital, a Private Equity group of Mike Repole’s family office, announced it had acquired a majority stake in JUNKLESS Foods. Repole, a serial entrepreneur with a track record of building and selling profitable businesses, and his team, will partner with JUNKLESS founders, Ernie Pang and Larry Beyer to help the better-for-you chewy granola bar become the go-to choice in the category. The entire team shares a vision to build the JUNKLESS brand into the next billion-dollar healthy snack platform.
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Repole is no stranger to the snack food business. In between co-founding vitaminwater and BODYARMOR, which sold to The Coca-Cola Company for $4 Billion and $8 Billion respectively, he bought a majority stake in Pirate’s Booty. Over a four-year period, Repole and his team made Pirate’s Booty a household name through rebranding, a strategic sales strategy, partnerships and innovation, quadrupling sales, and ultimately selling the company to B&G Foods. Repole was also a major early investor and board member in KIND, prior to its sale to Mars in 2020.
