BODYARMOR Sports Nutrition launched its latest innovation, BODYARMOR Flash I.V. Hydration Boosters. The announcement comes on the heels of the brand's initial entrance into the rapid rehydration category with Flash I.V. ready to drink. This is BODYARMOR's first foray into hydration boosters via single-serve powder stick form.
Designed to deliver the latest in active hydration and functionality for consumers on-the-go, BODYARMOR's new Flash I.V. Hydration Boosters offer the ability to refuel and replenish with more than 2200mg of essential electrolytes plus added functionality with Zinc, Vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavors, sweeteners, or dyes. BODYARMOR Flash I.V. Hydration Boosters contain ZERO SUGAR and only 15 calories or less per single-serve packet.
BODYARMOR Flash I.V. Hydration Boosters will come in convenient and compact single-serve, 6-pack, and 15-pack offerings – giving consumers the ability to achieve fast and efficient rapid rehydration in a portable format. BODYARMOR Sports Nutrition also offers BODYARMOR SportWater – a premium electrolyte-packed high alkaline water with ph9+ – that's for pairing with BODYARMOR Flash I.V. Hydration Boosters, allowing consumers to customize based on their preferred flavor profile and hydration level base.
Launching in retail stores this September, BODYARMOR Flash I.V. Hydration Boosters will be available nationwide and online via Amazon in five flavors including Tropical Punch, Cucumber Lime, Grape, Strawberry Kiwi, and all-new Lemon Lime. In support of BODYARMOR Sport Nutrition's latest innovation, the brand will feature Flash I.V. Hydration Boosters in a variety of social media extensions, engaging OOH media, retail activations, and sampling events in local markets across the US.
