Gatorade, a brand of PepsiCo, announced it will enter the bottled water category with the introduction of Gatorade Water, the brands’ first unflavored water, set to hit shelves in Q1 2024.
An electrolyte-infused with a crisp taste, Gatorade Water was developed to help support all-day hydration for active people. The premium water offering is purified with a seven-step, enhanced filtration process, while also being alkaline.
Competitively priced, Gatorade Water will be available in 1L, 700ml sport cap and 700-ml six-pack formats. All bottled are made from 100% recycled plastic.
With entrances into new categories including Water and Energy, alongside a string of recent low and no sugar hits like Gatorlyte and Gatorade Fit in the past two years, the Gatorade portfolio is a complete offering across energy, hydration, protein and all-day nutrition.
As part of the innovation roll out, the Gatorade portfolio also is launching Muscle Milk Plant Protein Shakes and new Gx bottles designed for younger athletes.
