Catalina Crunch® launched its newest cereal innovation, Catalina Crunch® Pairings. The new line of cereals aims to elevate the low-sugar cereal category with nut and fruit inclusions that will be available online this week and will roll-out in retailers nationwide in early 2024.
This innovative new product launch came from the insight that one in three consumers add toppings to their cereal as a way to improve taste and texture. With this new line, the brand is able to combine the cereal base fans know with flavorful inclusions like nuts and berries for a combination of crunch and flavor. The brand is launching with two new flavors: Blueberry Muffin Cereal with Whole Blueberries and Honey Nut Cereal with Roasted Almonds.
The line boasts no added sugar, 10g of protein per serving, while being low-carb and keto-friendly, catering to all your dietary preferences.
Blueberry Muffin Cereal with Whole Blueberries will be available in an 8oz pouch and promises to be a satisfying and nutritious morning option that aims to elevate breakfast. The plant-based and vegan blueberry muffin flavored cereal is paired with whole blueberries, providing bursts of sweet.
Honey Nut Cereal with Roasted Almonds will be available in an 8oz pouch, allowing consumers to indulge in the taste of Catalina Crunch Honey Nut Cereal with Roasted Almonds. The brand's Honey Nut Cereal is balanced with sweetness and crunchiness and is loaded with almonds for added flavor and nutrition.
The new launch comes off the heels of Catalina Crunch's ongoing growth and success. Catalina Crunch® launched as a DTC exclusive brand in 2019 and is now sold in over 22,000 stores throughout the US and continues to be the driving force in the once-stagnant cereal category's growth. The brand saw a record-breaking year in 2022, having gained over 46,000 points of distribution in the 3 categories in which its products live.
