For more than 130 years, Maxwell House coffee has been an approachable, balanced coffee option. Now, Maxwell House is introducing its first innovation in nearly a decade: new Iced Latte with Foam. The unique cold-stirred foam technology provides a thick, creamy, and flavorful coffee all without the use of a café’s specialized equipment. All consumers need is a glass, cold water and a spoon.
While 31% of coffee shop beverages are served cold, only 7% of coffee consumed at home is iced due to difficulty in recreating a café-style iced latte, according to the company. Maxwell House is set to deliver on this whitespace with an option that makes it easier for everyone to make a café style iced latte at home or conveniently on the go.
Maxwell House’s Iced Latte with Foam is the latest example of Kraft Heinz’s investment within its Coffee portfolio. Earlier this year, the company brought IHOP Coffee to grocery shelves for the first time. In 2024, Maxwell House will be rolling out its first rebrand in nearly 10 years as it looks to reach a younger category of coffee drinkers. In addition to updated packaging, the rebrand will include a new tagline, “Live Life to the Last Drop,” inspiring coffee drinkers to reach their max with each coffee sip.
Available in three flavors – Vanilla, Hazelnut and Caramel – simply add the contents of an individual pouch to a glass, pour in iced water and stir to enjoy a café style latte.
