Simple Mills, the company on a mission to advance the holistic health of the planet and its people through better-for-you foods, is elevating snack time for every occasion with the debut of new Cheddar Pop Mmms™ Veggie Flour Baked Snack Crackers. Crafted with nutrient-dense ingredients purposefully selected with people and planetary health in mind, Pop Mmms™ feature organic butternut squash as the first ingredient, organic red bean, and real organic cheddar cheese to deliver the crunch you crave with a bold cheesy flavor that the whole family will love. 

Best enjoyed by the handful, these baked snack crackers have a light, airy texture and pack a flavorful punch with the added bonus of ½ cup of vegetables per serving, satisfying any salty snack craving without weighing you down. 

Simple Mills is filling a gap in the market for simple, nutritious snack foods with Pop Mmms™, delivering flavor-packed popped cheese cracker that parents can feel better about buying for their families. Like all Simple Mills products, Pop Mmms™ are made with ingredients consumers can recognize.

Crafted with a wholesome vegetable blend, Pop Mmms™ contain organic butternut squash which delivers Vitamin A and fiber, while organic red beans contain minerals such as potassium and iron. Pop Mmms™ deliver on texture and taste, offering a unique crispy, airy finish, baked full of flavor from real organic cheddar cheese, addressing the fact that consumers rank flavor higher than any other attribute when shopping for snacks, particularly in cheese crackers. At 120 calories per serving of 50 crackers, these bite-sized diamonds help you feel good about grabbing a handful – or sharing with your family.

Cheddar Pop Mmms™ Veggie Flour Baked Snack Crackers have an SRP of $5.39 and are currently available at Whole Foods, Amazon, and Simple Mills’ website, with national retail availability at Sprouts Farmers Market, Kroger and Thrive Market to come this summer. 

www.simplemills.com