Chobani announced the launch of Chobani® Zero Sugar* Drinks, an innovative zero sugar offering in a convenient drink format, that provides consumers with a protein-packed on-the-go option made with natural ingredients.
The announcement builds on Chobani's mission of making good food for all and is an extension of the company's zero sugar portfolio, which launched in 2021 with Chobani® Zero Sugar* Greek Yogurt cups. Since its launch, Chobani® Zero Sugar* Greek Yogurt has experienced strong growth as consumers continue to be conscious of their sugar intake. It holds a market share of 2.1% within the total yogurt category. For the same period, Chobani® Zero Sugar contributed 37% to Chobani's overall growth in the yogurt category.
An excellent source of protein and billions of probiotics, Chobani® Zero Sugar* Drinks are made using natural fermentation, where live and active yogurt cultures and probiotics eat the sugars found in milk. It's sweetened with only natural sugar alternatives, free of lactose and preservatives, contains zero grams total sugar, serves as a good source of calcium, and is only 50 calories (per 7fl-oz). Chobani® Zero Sugar* Drinks stay true to Chobani's innovation philosophy in using natural, non-GMO ingredients – just like all of the company's yogurt offerings.
The Chobani® Zero Sugar* Drink platform includes 7fl-oz single-serve bottles in Mixed Berry, Peaches & Cream, Strawberry Cheesecake and Milk & Cookies flavors at a suggested retail price of $1.99.
