BUILT, the maker of protein-packed snack offerings, announced the launch of three new healthy indulgent product innovations – BUILT Bites, BUILT Balls and BUILT Krispy. Dedicated to providing high-quality protein that helps consumers better themselves daily, these new snackable varieties combine BUILT™ protein and balanced macros with a playful experience across texture, flavor, consistency, size, and shape.
Each formulated with rich protein, BUILT Bites, BUILT Balls and BUILT Krispy provide consumers the nutrients needed to thrive. Acting as the foundation of who we are down to our DNA, benefits of protein include building and repairing muscle tissue, promoting smoother skin and silkier hair, improving gut health. From fitness enthusiasts to those looking for healthier snack alternatives, BUILT's healthy indulgent suite of snacks can be incorporated into any lifestyle.
As a trailblazer in the cross-section of the protein and healthy snack industries, BUILT is expanding its offerings to continue to deliver the healthy protein options. The newly launched formats include:
BUILT Bites: Featuring a complete protein blend of whey and collagen, this bite-sized version of the popular BUILT Puffs has a fluffy, cloud-like texture at the core with a decadent chocolate dipped exterior. Available in fan-favorite flavors like Brownie Batter, Churro, Cookies & Cream, and Mint Brownie, this perfect on-the-go snack packs 8g of protein.
BUILT Balls: Reshaping the protein game, these portable snacks offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled center. Kicking off with a Peanut Butter flavor, BUILT Balls are a convenient and tasty option to maintain a healthy macro profile, especially for those "on-the-go" moments.
BUILT Krispy: Leveraging BUILT's optimized protein formula, this crispy concoction of high-quality protein sources like hydrolyzed collagen and whey protein isolate offers 20g of protein in two rich flavors, Peanut Butter Chocolate and Mint Chocolate, with a texture reminiscent of a classic candy treat.
