Plantish, a pioneering company known for its plant-based salmon created through patent-pending additive manufacturing technology, announced its rebranding to Oshi, effective immediately. This name change marks a significant milestone in Oshi's broader strategic transformation into a global food company as it gears up for the highly anticipated product launch in the United States later this year.
Oshi has successfully raised $14.5 million in funding to date, with notable investors like Unovis, who have backed companies like Beyond Meat and Oatly. Other investors include Pitango, TechAviv Founder Partners, SOMV, SmartAgro, E2JDJ, Alumni Ventures, HackSummit, and OurCrowd. The company was founded in March 2021 and notable partners include Michelin chefs, cookbook author Adeena Sussman, and content creator Nuseir Yassin from Nas Daily.
With more than 70% of global fish consumption attributed to whole-cut forms such as whole fish or fillets, Oshi aims to revolutionize the alternative seafood sector by introducing whole-cut plant-based salmon. Traditionally, the technical complexities of whole-cut production have limited the availability of such options in the alternative seafood market, which has primarily focused on minced fish varieties like fish fingers and fried fish. Oshi's proprietary additive manufacturing technology has overcome these challenges, paving the way for an innovative and sustainable approach to plant-based seafood production.
Oshi is aiming to enter US restaurants by the end of this year. Already they are working with esteemed chefs and restaurants to perfect the product offerings before the highly anticipated launch. In addition, the company has secured a Memorandum of Understanding (MoU) with Coop to collaborate on the distribution of Oshi salmon fillets in 2025. Coop Group is one of Europe's largest retailers with over 7,000 locations. The partnership aims to offer customers a sustainable, high-quality alternative to conventional salmon.
