SOMOS, the Mexican food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods, added two varieties of Salsa Macha to its diverse and growing portfolio: Salsa Macha with Nuts & Seeds and Salsa Macha with Mango & Pineapple. SOMOS' Salsa Macha line brings "Mexican chili crisp" to kitchens and shelves across the US at scale for the first time. Adapted from the decades-old family recipe of SOMOS co-founder and head of product Rodrigo Zuloaga, SOMOS' Salsa Macha products deliver notably complex flavor profiles with a distinct crunch and balanced levels of heat. Perfected over three years of development that began prior to SOMOS' 2021 launch, these condiments speak to the company's commitment to providing consumers with high-quality and trustworthy flavor solutions requiring minimal effort on the part of the consumer. In keeping with this ethos, SOMOS' Salsa Macha is meant to be drizzled on just about any dish for an instant upgrade.
Over the past five years, the US has seen an explosion of Asian chili crisps enter the mainstream market, becoming a pervasive household staple thanks to widespread consumer education about the versatile condiment with more than 60% of the global chili oil market share attributed to at-home use. In the US, Mexicans make up over 18% of the Hispanic population, and this figure is projected to reach 28% by 2060. SOMOS is proud to further the conversation surrounding global cuisine and condiments in the US with its uniquely Mexican version.
Originating in Veracruz, Mexico, salsa macha recipes now vary from region to region and cook to cook, but are traditionally made with chiles, nuts, and seeds and have been a staple in Mexican households, on restaurant tables, and at taco stands for centuries. With a focus on high-quality ingredients, SOMOS' Salsa Macha is the first on the market to boast avocado oil as the base ingredient rather than highly-processed, low-quality seed or vegetable oils typically used. Not only does the inclusion of avocado oil add unsaturated, heart-healthy fats to the everyday condiment, but the high smoke point makes the oil suited for cooking and provides even more depth of flavor to each and every drizzle. Key distinctions of SOMOS' two salsa macha varieties include:
Salsa Macha with Nuts & Seeds: The offering most closely inspired by Rodrigo's family recipe (based on the Veracruz-style salsa macha) features chile de arbol and guajillo chile. SOMOS' version adds pumpkin seeds and almonds whereas the traditional version uses solely sesame seeds. The flavor profile is distinctly nutty with a subtle heat.
Salsa Macha with Mango & Pineapple: Most frequently, salsa macha with fruit uses cranberries and in some cases, raisins. SOMOS' version with mango and pineapple, while not traditional salsa macha ingredients, are common fruits used in many types of Mexican cuisine. Combined with a roasted nuts and seeds base, plus pasilla and morita chiles, this salsa macha has a balanced sweet and smoky flavor profile.
The launch comes on the heels of three new SOMOS product launches in April 2023: Mexican Street Corn White Rice, Chipotle Refried Beans, and Poblano Brown Rice. This launch brings its impressive portfolio to 19 SKUs, poising the less-than-two-year-old company for significant category market share. SOMOS' Salsa Macha is available in Whole Foods Market locations nationwide and online at eatsomos.com, followed by additional retailers this fall for $9.49.
