Boston Beer Company's Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light drink.
First introduced as Truly Vodka Seltzer in 2022 with unique Twist of Flavor fruit combinations, Truly's first spirits-based seltzer has a fresh new look and more flavors. A key element of the brand's portfolio refresh efforts announced in February of this year, Truly Vodka Soda is renamed from Truly Vodka Seltzer to reflect the classic bar call and stand out on shelves with bright packaging and an expanded range of flavors.
Rounding out the Truly Vodka Soda line extension with two new packs of single-fruit flavors, Truly Vodka Soda Classic and Paradise packs are available now. All Truly Vodka Soda flavors are 5% ABV with just 110 calories, 2g of sugar, and are naturally gluten-free. The must-try packs include:
- NEW Truly Vodka Soda Classic Pack: Lime, Mango, Blueberry, and Pineapple flavors
- NEW Truly Vodka Soda Paradise Pack: Mango, Watermelon, Passion Fruit, and Blood Orange flavors
- Truly Vodka Soda Twist of Flavor Pack: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine
Drinkers can experience the lighter side of life with Truly throughout 'seltzer season' with a range of new styles including a truly nostalgic limited-edition Truly Hard Seltzer Red, White & Tru mix pack filled with four iconic American flavors plus two new Truly Flavored Vodka flavors, Blood Orange and White Peach.
