SP Nutraceuticals unveiled its latest product innovation across North American retail, Metavo™, a plant-based metabolism management supplement brand. Featuring the proprietary avocado compound AvoB, Metavo activates metabolism at the cellular level, enabling the body to properly metabolize fats, proteins and carbs to help improve insulin sensitivity, glucose tolerance, and energy. Metavo has also been known to support metabolic health by helping with food cravings, and energy slumps, enabling proactive health management, allowing consumers to activate metabolism naturally.

Metavo commissioned The Harris Poll to examine the state of metabolic health in North America. Poor metabolic health reveals itself through weight gain, stress, higher blood sugar, decreased energy, and other health-related issues. The study found a general lack of awareness around metabolic health, with key insights including:

- Nearly half of North Americans (47%) are not aware that the metabolic system is the backbone of health.
- Few (30%) know that metabolic health is not the same as gut health, and nearly a third (31%) falsely believe that metabolic issues mostly occur in those who are overweight.
- While more than nine in ten North Americans (93%) report that their health was at least fair, nearly three in four North Americans (74%) have reported at least one listed issue* related to their metabolic health in the past year.

Poor metabolic health has also negatively impacted many facets of North Americans' lives; among those who experienced at least one listed issue related to metabolic health in the past year, those issues had a negative impact most notably on their physical health (74%) and mental health (63%). Many report their social life (57%), personal relationships (51%), and jobs (44%) have also suffered as a result.

Metavo was developed by world-renowned scientist Dr. Paul Spagnuolo, Associate Professor in the Department of Food Science at the University of Guelph, who was originally conducting advanced medical research. While researching, he discovered that an avocado bioactive compound, Avocatin B, also known as AvoB, can support mitochondria health at the cellular level. By inhibiting fatty acid oxidation, AvoB supports proper metabolism of fats and carbs which improves insulin sensitivity, and metabolic flexibility allowing the body to better utilize fuel sources, leading to the development of Metavo.

www.metavo.com