Purely Elizabeth, the maker of granola and breakfast foods, announced a three-year long pilot project with Mad Agriculture (Mad Ag), for the first Regenerative Impact Program. Separately, Purely Elizabeth is setting a goal to source one-third of its ingredient volume from regenerative agriculture practices by the end of 2026.
Since its inception, Purely Elizabeth has been committed to the healing power of food. The brand believes there is a direct connection between the health of our farms and the health of our food.
Mad Agriculture works with farmers and food manufacturers to help them achieve their regenerative sourcing and sustainability goals. Through this partnership, Purely Elizabeth will focus on the following work over the next three years:
* FARMLAND CONVERSION – Supporting partner farmers in the implementation of regenerative practices and conversion, starting with 500 acres of farmland in 2023 with opportunity for that number to grow.
* REGENERATIVE INGREDIENT SOURCING – Buying 100% of the regenerative oat crops grown from their partner farmers to incorporate into their supply chain.
* RESEARCH + EDUCATION - Sponsoring scientific research and testing to measure the impact of regenerative farming on soil health, water conservation, biodiversity and nutrient density.
Purely Elizabeth will also introduce its first exclusive size of the Original Ancient Grain Granola made with Regenerative Organic Certified® coconut sugar and coconut oil at Whole Foods Market nationwide this month and on purelyelizabeth.com. It is certified USDA organic, gluten-free, vegan and non-GMO Project Verified. The suggested retail price is $10.99 for 18oz bag.
