There is a growing population of consumers who see the value of eating a balance of macronutrients to achieve health goals. Counter calls out carbs, fat, and protein on the front of its packaging and presents a balanced nutritional profile.
Counter recently closed its $1.2 million seed round with an all-star list of angel investors that includes Nick Greer (founder/CEO of Built Brands), Nate Lord (CFO of Goodles), and Tara Housley (EVP of Beauty Industry Group) among others. In addition, 24 content creators, who specialize in recipe development, weight loss coaching, and personal training, invested in Counter and are highlighted on Counter’s website.
Counter is launching in the frozen foods aisle of 400 Sam’s Clubs across the country in June with its Taco Mac & Cheese developed by TikToker Tom Walsh.
