Athletic Brewing Company, a producer of non-alcoholic craft beer, teamed up with Austin-based Super Coffee to develop a pre-workout brew.
Called Suped Up, the new non-alcoholic beer was inspired by the power of positive energy and the grind of endless grit. It is brewed with high-quality coffee and spent brewer's grains. The result is a rich, Extra Dark brew that is full-bodied and contains 5g of protein.
The idea for Suped Up was born out of a friendship between Athletic Brewing co-founder Bill Shufelt and Super Coffee co-founder Jimmy DeCicco. The pair met at a fitness event in 2021 and quickly bonded over the daily grind of entrepreneurship. Shufelt and DeCicco would periodically check in with one another to share ideas, and quickly recognized an overlap in their respective customer bases.
Suped Up will be available to purchase exclusively on athleticbrewing.com for a limited time beginning Tuesday, March 7, 2023. Each 12oz can of Suped Up is less than 0.5% ABV and contains 130 calories, 23g of carbs, 5g of protein, and 0g of fat.
