My/Mochi™ announced the hiring of Mondelēz International veteran Brigette Wolf as its chief marketing officer. Wolf comes to the Los Angeles-based mochi brand with more than 20 years of leading marketing and innovation for global brands such as OREO and DiGiorno®, as well as a deep understanding of start-ups, innovation and venture as the creator and head of SnackFutures for the last five years.
Wolf will take the reins on accelerating growth of the largest producer of mochi ice cream through dedicated marketing, robust innovation into new categories and dayparts, and strengthening the brand's connection with consumers.
"We are at a pivotal point in our brand journey and needed someone who could truly dig into our challenges and drive the tremendous growth opportunities we have ahead," said My/Mochi CEO Craig Berger. "We found a unicorn in Brigette who has the rigor of big company process along with the agility and energy of a start-up. She's been on the job a few weeks and already has us going in a really exciting direction."
First on Wolf's agenda is introducing a new wave of My/Mochi products at Natural Products Expo West in Anaheim this March.
