Nexira invites Natural Expo West 2023 attendees to Booth #4531 where they can experience an innovative range of powerful ingredients, designated as POW(D)ER from Mother Nature.
It represents a ready-to-use concept and a one-stop-shop with more than 30 references offering powerful nutrients and sensory journey. Join Nexira and start creating nutrition that is in step with market trends and harnessing the powerful forces of nature in recognizable superfoods!
In the expanding nutrition market, perception is key: consumers want to discover new products that contain appealing clean ingredients with powerful benefits known to fuel vitality, health, and well-being. Our minimally processed ingredients—globally sourced from the banks of the Amazon River to Southeast Asia—are close to nature, and close to the raw materials from which they are derived.
“POW(D)ER was built to ease the work of our customers by offering a one-stop-shop with powerful ingredients,” says Franck Gillet, Sales Director of Nexira Inc.
One-stop-shop
With more than 30 references, POW(D)ER is the right place to stop for customers looking for superfood ingredients. Free samples are available on POW(D)ER e-shop, an easy and quick way to test the ingredients.
Nutrient-dense powders
POW(D)ER offers supercharged, plant-based and easy-to-formulate ingredients. Nexira puts nature into powder form, and offers vitamins, minerals, antioxidants, fibers, and proteins.
Sensory journey
From the carefully harvested ingredients, a delightful range of vibrant colors, textures and flavors are extracted and fall into categories such as sweet, tart, spicy, earthy or nutty. Each reference also is characterized with its technical properties—such as solubility, taste, and color in solution.
“Our large range of ingredients makes the possibilities for formulators virtually limitless,” says Gillet.
These functional sensorial ingredients will infuse products such as nutritional bars, smoothie bowls, yogurts, granolas, juices, smoothies, frozen desserts, and other functional beverages with robust flavors and colors, enhancing their desirability factor.
Nexira enlisted a French chef’s expertise to create inspiring food and beverage recipes that are available on the website.
A full concept
For each reference, Nexira has imagined a story around the ingredient, its origin, its nutrient content, or its traditional use.
“As an example, the latest addition to the range is Dewy ALFALFA juice powder. Why Dewy? Because Alfalfa is cleansing—like grass wet with dew,” adds Gillet.
Using this example, Nexira has craft two different recipes (pictured) using the Alfalfa powder. They include a Green Detox Smoothie and a Green Hummus.
