Yerbaé Brands Corp. announced that, further to its news releases dated May 24, 2022, Nov. 23, 2022, Dec. 22, 2022, and Feb. 3, 2023, it has completed its merger and business combination of the company with Yerbaé Brands Co., a Delaware incorporated plant-based energy beverage company operating out of Scottsdale, Ariz.
Todd Gibson, co-founder, CEO and director of Yerbaé stated, “I am thrilled to announce that Yerbaé is taking the next step in its journey by going public. This is an exciting time for our company and a testament to the hard work and dedication of our employees. Going public will provide us with the capital and resources to accelerate our growth, enhance our brand, and expand our reach. It will also give us the opportunity to bring in new investors who share our vision and mission.”
Yerbaé Corporate Update
* Yerbaé has experienced significant growth, fueled by some of its largest retailers such as Sprouts Farmers Market, Costco, Albertson’s, Safeway, Shaws, Acme, Jewel, Stop N Shop, Winco and many more.
* Vistar, the industry leading vending and pantry service provider, successfully capitalized on the reopening of the workplace across the country. Vistar is Yerbaé’s distribution partner and investor, and they have assisted the brand in connecting with consumers in the workplace through its relations with major pantry outlets in office retailers, schools, and vending.
* In Q3 2022, Yerbaé launched the world’s first Pumpkin Spice energy drink as seen on Fox News nationally, and local CBS, NBC and ABC affiliates around the country. Pumpkin Spice season is one of the most beloved times of the year and Yerbaé has captured the essence of fall in a can. The first of its kind innovation of Pumpkin Spice Energy was made with seasonal spices and delivered a unique experience to consumers with zero sugar, calories, carbohydrates or fat.
* The company added William Finn, an accomplished public company finance professional, as its chief financial officer. His most recent public company role was CFO for Legacy Acquisition Corp, a Special Purpose Acquisition Corp that listed on the NYSE in the 4th Quarter 2017 and raised $300m with its IPO. Proceeds from the IPO in addition to senior secured debt was used to acquire a company in the consumer products space.
* Yerbaé is excited to welcome and work side-by-side with a newly formed board of directors. Joining Karrie Gibson and Todd Gibson as directors are Andy Dratt (Chief Commercial Officer and Partner of Imbibe), Carl Sweat (Co-Founder and Managing Partner of ThermaMDX) and Rose Zanic (President of RCF Advisors). This talented group of individuals with diverse backgrounds will help lead the strategic direction of the company. The board of directors includes individuals with a proven track record of success in fields such as finance, legal, marketing, research, and development. They bring a diverse range of perspectives and ideas, and they are committed to supporting the company and helping Yerbaé reach new heights. The brand is honored to have such a talented and dedicated group of individuals serving on our board of directors.
* In the calendar year 2022, the company made several significant investments in marketing activities designed to reach new consumers and retain existing customers. Some of these marketing activities introduced the brand to the fitness community - notably including CrossFit where Yerbaé signed one of their celebrity investors, Annie Thorisdottir, the first woman to win the CrossFit Games twice. The CrossFit space has also led them to other significant athletes that have joined with Yerbaé over the last year.
