GLOW® Beverages Inc. debuted its functional sparkling beverage line and announced Dak Prescott and Kylie Jenner as equity stakeholders and ambassadors. GLOW® product lines include hydration and energy. The immune-forward brand launched with six SKU flavors: Spicy Watermelon, Mango Apricot, Ginger Lemon, Cherry Lime, Pineapple Blood Orange, and Tiger's Blood. They will also carry GLOW® PH, an Ultra Smooth Alkaline Water.
GLOW® white bottles denote a hydration product, while the black bottles in the line boast B12 & green coffee bean extract as the energy source. The product line also has GLOW PH, an Ultra Smooth Alkaline Water with 150+ TDS. The low-calorie treat was invented when founders John Larson and Kev Kouyoumjian noticed a whitespace in the functional beverage category. Historically, sparkling waters have lacked function, and functional beverages don't offer sparkling (carbonated) versions of their product.
GLOW® Sparkling Hydration and Energy has no artificial colors, flavors, or sweeteners. The formulas offer vitamins and minerals to support immune function. GLOW® also has antioxidants, amino acids, and electrolytes. Other functional ingredients include prickly pear and milk thistle.
In addition to the six-flavor functional beverage range, GLOW® is debuting GLOW® Shots. These energy shots pack a punch with caffeine, zero sugar, zero carbs, and zero calories.
GLOW® is proud of their partnership with The Dallas Cowboys quarterback, Dak Prescott who was drawn to the brand because of its unique offerings that fulfil a gap in customer needs regarding hydration. Fellow ambassador Kylie Jenner took to Instagram earlier in the week to say she is proud to join the GLOW® team as an equity stakeholder alongside Dak Prescott.
