RŌMR, a new lifestyle beverage brand of Alliance Consumer Group (ACG), entered the marketplace with a full line of functional, 3oz wellness shots. Two years in the making, the RŌMR line is a dietary supplement, packed with a synergistic blend of natural ingredients.

Designed for the active lifestyle, each of the six all-natural shots were developed to produce a specific outcome for consumers, including Energy, Immunity, Digestion, Focus, Hydration and Sleep.

The full line of RŌMR’s shot collection has no sugar added, is shelf-stable, and cold-processed to enhance flavoring, the company notes. RŌMR is available direct-to-consumers through the brand’s eCommerce platform with free shipping, as well as on Amazon. The brand offers a subscription-based purchasing option as well, allowing consumers to custom-pick the shots they want and choose a recurring delivery date. Future distribution will include traditional retail channels, including big box stores, grocery chains and convenience stores.