Diageo, a global leader in beverage alcohol, and The Vita Coco Company, a high-growth platform of non-alcoholic beverage brands, announced a collaboration to launch a line of premium canned cocktails crafted with a blend of Captain Morgan rum andVita Coco coconut water. Ther relationship brings together two category-leading brands.
Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings, all starting with a balanced blend of iconic Captain Morgan Caribbean white rum and Vita Coco’s coconut water.
Piña Colada – finished with the flavor of fresh ripe pineapple, creamy coconut and dark rum notes
Strawberry Daiquiri – finished with the flavor of fresh picked strawberries, ripe juicy lime and fruity rum notes
Lime Mojito – finished with the flavor of fresh muddled garden mint, ripe juicy lime, and a touch of simple syrup
Vita Coco Spiked with Captain Morgan cocktails will be 5% ABV and sold in 12oz cans for a suggested retail price of $14.99 per 4-pack. The line is expected to hit shelves in early 2023 and will be available across the United States wherever spirits-based ready-to-drink beverages are sold. All cans of Vita Coco Spiked with Captain Morgan will feature clear symbols clarifying that they are only to be enjoyed by consumers who are of legal drinking age. Diageo will produce, distribute and market Vita Coco Spiked with Captain Morgan products.
