Sabra and Fifth Season, a food system pioneer and robotic farming leader, are on a mission to rescue salad lovers from limp lettuce and sad salads with a more sustainable solution. The mission-aligned brands are introducing a fresh idea for the produce aisle: salad kits featuring sustainably farmed greens paired with creamy, plant-based hummus, guacamole and whole grains.
The kits will launch in two flavorful varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both rolling out to Giant Eagle, Kroger, FreshDirect, and Wakefern as well as other Midwest and Mid-Atlantic retailers. Thanks to an end-to-end automated growing, harvesting, and packing system at Fifth Season (recently named a FORTUNE Impact 20 company) the salad meal kits will stay crisp for weeks, not days, in the fridge. The two kit varieties are available in the produce aisle at more than 75 stores with additional locations expected to launch in early 2022.
Hummus has been embraced worldwide as a great tasting and versatile plant-based food. Sabra sources chickpeas from the Pacific Northwest and produces its award-winning hummus in Chesterfield County, Va., in a facility which has earned both Silver and Gold LEED certification by the US Green Building Council. Sabra's hero ingredient, the chickpea, is a nitrogen fixing legume, a soil-enriching crop which leaves the earth nourished after harvest.
Fifth Season has a unique growing process that requires up to 95% less water and 97% less land than conventional farming, enabling them to conserve resources used to produce food, and their automated farming system delivers on the ultimate in freshness and nutrition year-round.
