FreshRealm, a Fresh Meals solution provider, announced the launch of Kitchen Table, a branded line of fresh, quality meal offerings that addresses consumer demand for Fresh Meals at grocery retail. The new brand will allow retailers to bring a complete assortment of chef-tested Fresh Meals to their consumers in a few short months.
With 55% of consumers saying they will continue to eat at home more[1], and fresh food retail sales in the US having increased by over 10% in 2020[2], FreshRealm is offering consumers simplified meal solutions with its selection of ready to cook meals, ready to heat meals and low-prep meal kits.
The new line of oven, stovetop, microwave and slow-cooker ready meals includes a diverse variety of Italian, Asian, Global and classic cuisines in over 50 complete meal options. With ready to cook meals prepared in about 20 minutes, and ready to heat options in three minutes, the brand takes on the planning and prep so that meals become effortless.
While 39% of consumers view retail foodservice as a satisfying substitute for both home-cooked and restaurant meals[3], lack of awareness around grocers’ meal solution offerings creates a major hurdle for shoppers looking for meal options at retail[4]. With the development of Kitchen Table, FreshRealm is accelerating the go-to-market rollout of national Fresh Meals destinations in retail. FreshRealm will not only expedite the rollout, but also support customers with customized brand marketing to targeted consumers.
Kitchen Table’s versatility provides flexibility of product placement using current end caps and free-standing coolers based on an individual store’s unique needs while retailers continue planning for innovation. FreshRealm will provide retailers with a partner and a plan for developing the future Fresh Meals destination as a dynamic solution for shoppers with a busy lifestyle that are making conscious food decisions impacting their vitality, health and sense of community.
[1] Deloitte, “Where will we eat?” report [September 2021]
[2] Anne-Marie Roerink, Fresh produce sales remain ahead in first half of 2021 , IRI, accessed September 14, 2021; Emily Park, “FMI: Produce department sales up 11.4% in 2020 ,” Supermarket Perimeter, April 8, 2021.
[3] Rick Stein, FMI [Aug 2021]
[4] FMI [Aug 2021]
