The Kroger Co. announced the Go Fresh & Local Supplier Accelerator, a new partnership program inviting American growers and producers to apply for the opportunity to work with the retailer. The program, sponsored by Gourmet Foods International, will enable Kroger to discover new suppliers to support the continued expansion of its fresh departments – including produce, deli, bakery, meat, seafood, dairy, specialty cheeses, and floral – and its commitment to being Fresh for Everyone™.
Through May 31, suppliers can apply to join the Go Fresh & Local Supplier Accelerator, which will be held in Cincinnati in August. In collaboration with Efficient Collaborative Retail Marketing and RangeMe, Kroger's category management and fresh director team will review applications in multiple rounds, selecting 15 finalists (one finalist per region per category) to attend the event. All finalists will present to a panel of judges during a pitch session, with one overall winner selected from each region. The prize package for the five overall winners includes product placement on shelf within Kroger's Family of Companies; recommended partnerships with Gourmet Foods International; and business development coaching from Kroger merchandising and sales leaders as well as PearlRock Partners CEO Brian Kelley, a 30-year consumer product industry veteran and former president of Keurig Green Mountain and Coca-Cola Refreshments.
Apply and learn more about the Go Fresh & Local Supplier Accelerator.
Kroger Announces Go Fresh & Local Supplier Accelerator
America's largest grocery retailer invites local and regional growers and producers to apply for new accelerator program
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