Picky Bars, the makers of nutritionally balanced energy bars, performance oatmeal, and performance granola, announced that it has joined forces with Laird Superfood, an industry leader of plant-based superfood products to provide plant-based real food products that are as good for the earth as they are for the people eating them.
Founded by professional athletes Lauren Fleshman, Stephanie Bruce, and Jesse Thomas in 2010, Picky Bars creates nutritious real food products with favorites including Ah, Fudge Nuts! and Blueberry Boomdizzle energy bars, PB&J All Day Performance Granola, and How ‘Bout Dem Apples Performance Oatmeal. For over a decade, the Bend, Oregon based Picky Bars has been dedicated to creating products with intention; using ingredients that serve a purpose and fuel athletes and active people in their pursuit of life’s potential.
With its acquisition, Picky Bars will become part of the Laird Superfood omnichannel platform, expanding Picky Bars distribution nationwide. With Picky Bars joining the Laird Superfood family, both brands are empowered to grow and expand in ways that were previously unattainable. Each company brings an impressive track record to the partnership. Laird Superfood has paved a successful path in the retail landscape with a large distribution network and powerful e-commerce business, while Picky Bars has established an industry leading subscription program, the Picky Club. Together, these two brands will continue to bring great tasting, accessible, and innovative better-for-you nutrition options to current and new consumers.
Laird Superfood Acquires Picky Bars
Picky Bars will become part of the Laird Superfood omnichannel platform, expanding Picky Bars distribution nationwide
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