Epogee LLC announced that its alternative fat technology, EPG, is now being used as a key ingredient in OWN Your Hunger’s newly launched products: OWN Peanut Butter Spread and OWN Hazelnut Spread.
“We couldn’t be more thrilled that EPG is included as a key ingredient in OWN’s revolutionary new nut butter spreads,” said Tom Burrows, CEO of Epogee. “It is exciting to help our innovative customer OWN Your Hunger capture market share, with low-calorie foods consumers will want to purchase again and again. And it is also exciting for EPG to reach even more consumers who now won’t have to compromise enjoyment for calorie reduction in their favorite snacks.”
EPG helps manufacturers meet the greatest unmet need in food: incredible tasting products with dramatically fewer calories. Innovators formulate with EPG in order to create products that have a full-fat eating experience and satisfaction at a fraction of the full-fat calories. EPG can replace up to 85% of the digestible fat in a formulation, allowing the formulator to reduce labeled calories, total fat grams and saturated fat grams by 92% for each unit of fat replaced.
OWN Your Hunger is on a mission to bring foods that satisfy high-calorie cravings with the least amount of calories possible, making it easier to avoid overeating and overconsumption of calories. To keep the level of flavor and sensory experience of high-calorie foods consumers are familiar with, such as peanut butter and high-calorie hazelnut/chocolate-based spreads, OWN uses EPG as a key ingredient to keep calories from fat as low as possible while maintaining the high pleasure levels these foods are known for.
Consumers are nuts about snacking—in 2020, 48% of all food and beverage occasions were snacking occasions, reports Hartman Group. Always on the lookout for snacks that satisfy, consumers want snacks that fulfill a variety of wants. Above all, of course, they have to taste great—and nut butters fill that bill. Mintel reports that 33% of consumers surveyed have eaten nut butter as a snack in the past three months.
Mintel, Better For You Snacking US, December 2019
