Gerber announced its entry into the frozen aisle with the launch of new frozen products from Freshful Start™, a premium, organic, simple-ingredient line of foods made with veggies and whole grains. Freshful Start™ bowls come in three varieties – Tomato Basil, Mac & Cheese and Southwest Style – and are designed for toddlers 12 months and up. Freshful Start™ also offers two varieties of veggie bites, Yellow Carrot, Kale, Lentil & Quinoa and Broccoli, Lentils & Cheddar. Ready to warm and serve in minutes, Freshful Start™ delivers fresh taste and organic goodness without preservatives, artificial flavors or colors.
In today’s reality, parents feel stressed about how everyday decisions could negatively impact their children. According to a 2020 Gerber sponsored survey of 2,000 parents in the US, 64% of parents worry about not providing enough healthy food for their children. Gerber Freshful Start™ frozen products aim to ease parents’ worries with new bowls that are convenient and nutritious.
The new Gerber® Freshful Start™ Organic Veggie & Grain Bowls and Veggie Bites are frozen options that come in the following varieties.
• Gerber® Freshful Start™ Organic Veggie & Grain Bowl – Tomato Basil: Containing 10% daily value of iron and whole grain pasta, the Organic Veggie & Grain Bowl – Tomato Basil is a great easy-to-self-feed option for toddlers. The bowl also contains a variety of colorful veggies, including tomatoes, yellow bell peppers, zucchini and kale.
• Gerber® Freshful Start™ Organic Veggie & Grain Bowl – Mac & Cheese: Filled with tasty carrot puree, sweet potato puree and broccoli in addition to 10g of whole grains and organic cheddar cheese, the Organic Veggie & Grain Bowl – Mac & Cheese offers toddlers 10% daily value of calcium and no preservatives or artificial flavors, all in an easy-to-spoon texture.
• Gerber® Freshful Start™ Organic Veggie & Grain Bowl – Southwest Style: Containing a full serving of veggies from ingredients such as tomatoes, green bell peppers and black beans, the Organic Veggie & Grain Bowl – Southwest Style is a mixture of flavors and colors. The bowl also has 9g of whole grains from brown rice and 10% daily value of iron.
• Gerber® Freshful Start™ Organic Veggie Bites – Yellow Carrot, Kale, Lentil & Quinoa: Made with natural ingredients like organic yellow carrot, kale, lentil and quinoa and no preservatives, artificial flavors or colors, the Organic Veggie Bites – Yellow Carrot, Kale & Quinoa contain 10% daily value of iron, 5g whole grains, 3g protein (8% of daily value) and 2g of fiber per serving.
• Gerber Freshful Start Organic Veggie Bites – Broccoli, Lentils & Cheddar: Made with natural ingredients like organic broccoli, lentils & real cheddar cheese, the Organic Veggie Bites – Broccoli, Lentils & Cheddar contain 10% daily value iron, 4g whole grains and 2g of fiber per serving.
