Crave Better Foods Acquires Solero Organic Fruit Bars

The merged businesses will operate out of Crave Better Foods' home base of Connecticut

Crave Better Foods, LLC, makers of Chipwich ice cream cookie sandwiches, announced the merger of the SOLERO organic fruit bar business from Iris Brands, LLC into its operations. The merged businesses will operate out of Crave Better Foods' home base of Connecticut. The transaction will create a partnership between Crave Better Foods and Josh Hochschuler and Steve Gill, the founders of Iris Brands and Talenti Gelato & Sorbetto. The terms of the combination are not being disclosed.

After their highly successful Talenti business was sold, Josh Hochschuler and Steve Gill launched SOLERO in 2017. With carefully sourced ingredients and unique, innovative flavors, SOLERO offered a new, 100% organic experience for all frozen fruit bar lovers nationwide. SOLERO quickly became a leading fruit bar brand. In addition, Iris continued to innovate with frozen fruit pops and cream bars.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.