WEDNESDAY SEPTEMBER, 16
SPEAKER
Leslie Na
Director of Business Development
Ibotta Insights
Travis Spaeth
Sr. Director - Strategy & Analytics
Birch Benders
Historically, research has recruited respondents based on what they claim to be true. But relying on people’s memory and integrity—both of which can be faulty—causes enormous discrepancies in data. A 13-year CPG products veteran, Leslie Na has experienced these challenges the hard way across leading brands within White Wave Foods and Procter & Gamble.
Now, as a Director at Ibotta Insights, Leslie unveils a higher standard and discusses how verified buyers and purchase data can change the game for start-ups and larger corporations alike.
Listen in as she also talks real-world insights strategy and solutions with Travis Spaeth, Senior Director of Strategy & Analytics at Birch Benders. Birch Benders is a fast-growing startup based in Denver, Colorado that manufactures premium pancake and waffle mixes, toaster waffles, and microwaveable cups.
