Ingredion Incorporated launched three new organic native starches for the US and Canada, PURITY® Bio 201 organic native corn starch, PURITY Bio 301 organic native tapioca starch and PURITY Bio 805 organic native waxy rice starch at SHIFT20.
The PURITY Bio range of organic native starches offers food manufacturers a compelling value proposition for converting to a more attractive “organic” corn, rice or tapioca starch label with associated claims. The high-performing, certified organic starches can help manufacturers replace undesirable ingredients in existing products and develop new products with shorter lists of more familiar names to enhance product appeal and cost savings potential.
In food systems, PURITY Bio organic native starches impart a bland flavor and can be dropped into the same food processes where it’s conventional (non-organic) native starch counterparts are used, without any change in functionality or formulation. The new organic native starches are ideal for a wide variety of organic food applications, including yogurt (dairy and plant-based alternative dairy), soups, sauces, dressings, frozen and refrigerated ready-meals, meats, batters and breadings, bakery and confectionery (gummies).
“The launch of PURITY Bio organic native starches builds on Ingredion’s two decades of experience in clean label leadership,” said Jim Low, Ingredion’s vice president and general manager, Systems and Ingredients Solutions. “Our continued investment in an organic supply chain provides food manufacturers with an extensive range of certified organic ingredients to help them attract today’s mindful consumers.”
PURITY Bio 201 organic native corn starch and PURITY Bio 301 organic native tapioca starch exhibit a smooth, short texture when hot, set to an opaque gel when cooled (7% concentration) and form a strong gel after cooled in a cooked dispersion. PURITY Bio 805 organic native waxy rice starch offers superior freeze/thaw stability, high viscosity, excellent water-holding capability, strong adhesion and binding properties, and is characterized by a white color and bland flavor.
The three starches can be labeled simply as “organic corn starch,” “organic tapioca starch” and “organic rice starch” respectively.
Organic food sales are on the rise, outpacing total food sales growth as consumers continue to demand certified products that align with their values and lifestyle. This growth corresponds to consumers' perception of certified organic products as healthier, more nutritious and better for the environment.
According to Ingredion’s proprietary research on organic packaged foods, organic consumers inspect nutrition labels, ingredient lists and package claims—and make purchase decisions based on what they see. The study also revealed that 95% of organic consumers make purchase decisions based on a products’ ingredients, 94% read nutrition labels when deciding which products to purchase and 87% pay attention to health-related claims on food and beverage packages.
“PURITY Bio organic native starches, made from corn, tapioca and waxy rice, deliver functionality in organic food processes in place of traditional native starches—no special preparation or equipment needed,” said Patrick O’Brien, Ingredion’s regional platform leader for Clean & Simple Ingredients in the US and Canada. “The launch of this product line, with its unique inherent base characteristics, means that food manufacturers now have access to a broader range of high-performing certified organic solutions for developing on-trend products that deliver the taste, texture and performance that consumers demand.”
Today, Ingredion offers a broad range of high-performing certified organic solutions to meet the food industry’s growing clean label needs across many applications:
• • PURITY Bio organic native starches
• • NOVATION® organic functional native starches
• • VITESSENCE® organic pea protein isolates
• • Organic fruit and vegetable concentrates, purees, essences and distillates
• • Organic hydrocolloids
The experts at Ingredion’s Idea Labs® innovation centers use science-based problem solving to create ingredient solutions that support consumer-preferred claims and labels. Whether the goal is to create a breakthrough product with a simple label, reformulate for a cleaner label or improve the sensory appeal of clean label applications, Ingredion’s broad ingredient portfolio has a solution to fit every product need.
To learn more about PURITY Bio 201 organic native corn starch, PURITY Bio 301 organic native tapioca starch and PURITY Bio 805 organic native waxy rice starch or to find out how Ingredion’s technical, sensory, CULINOLOGY® and applications teams help food processors develop trend-connected, appealing foods, contact Ingredion at +1-800-713-0208 or na.marketing@ingredion.com or visit www.ingredion.us.
To be inspired by new, on-trend formulation concepts, including a new carrot cheesecake bite prototype featuring VITESSENCE Pulse 1803 organic pea protein isolate, visit Ingredion’s SHIFT20 Solution Expert room. In the room, you can also watch an Ingredion presentation on building organic appeal.
About Ingredion
Ingredion Incorporated (NYSE: INGR) headquartered in the suburbs of Chicago, is a leading global ingredient solutions provider serving customers in more than 120 countries. With annual net sales of nearly $6 billion, the Company turns grains, fruits, vegetables and other plant-based materials into value-added ingredient solutions for the food, beverage, animal nutrition, brewing and industrial markets. With Ingredion Idea Labs® innovation centers around the world and more than 11,000 employees, the Company co-creates with customers and fulfills its purpose of bringing together the potential of people, nature and technology to create ingredient solutions that make life better. Visit ingredion.com for more information and the latest Company news.
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