Truly Hard Seltzer launched Truly Lemonade Hard Seltzer, a mix of hard seltzer and lemonade made with real lemon juice delivering the crisp, clean taste of hard seltzer and bold lemonade flavor. Four styles of Truly Lemonade are available nationwide in a variety pack: Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade. Truly Lemonade contains 1g of sugar and 100 calories.
This latest launch comes on the heels of the release of Truly's new optimized recipe to deliver crisper flavors. It was an undertaking that revamped all 13 flavors, proving once more that Truly is the most innovative hard seltzer and is consistently taking feedback from drinkers to meet their tastes.
Truly recently partnered with 12 artists to design one-of-a-kind boxes inspired by each of the revamped Truly flavors.
Truly Lemonade is available in a variety 12-pack (Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, Mango Lemonade) and 16oz and 24oz single-serve cans of Original Lemonade, with prices varying by market.