Litehouse, Inc. expanded its offerings in the beverage category with the introduction of Litehouse Greek Yogurt Smoothies, a new line of refrigerated, protein-packed smoothies in a convenient grab-and-go bottle. Each single-serving smoothie contains 13g of protein per bottle for a convenient on-the-go breakfast or snack solution.
The new smoothies bring Greek yogurt-based drinks, an upward trending product category, to the refrigerated produce department and address the needs of the more than 55% of US households who say high protein is an important attribute to consider when buying food[1].
Litehouse Greek Yogurt Smoothies are made without artificial preservatives or dyes and are available in five fruit-forward flavors:
• Peach Mango – refreshing tropical blend of peach and mango
• Super Berry – mouthwatering trio of blueberries, raspberries, and pomegranate
• Raspberry Passion – perfect blend of sweetness from raspberries mixed with fruity and tart passionfruit
• Tangerine Vanilla – dreamy combination of tangerine and vanilla
• Blueberry Banana – creamy banana with a twist of blueberry
The line of Greek Yogurt Smoothies can be found in the juice section of the refrigerated produce department and have an SRP of $1.99-$2.49 per 8.5-ounce bottle. They are currently available at retailers in the Western region of the US.
www.litehousefoods.com/new-greek-yogurt-smoothies-litehouse
1 Nielsen, September 18, 2018
