Kraft Heinz partnered with BAILEYS®, the producers of cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans. In addition, BAILEYS® Roast & Ground Coffee bags and K-Cup pods will also be available for consumers to enjoy the BAILEYS® distinct flavor throughout their day.
 
Renowned for its indulgent blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the iconic BAILEYS® Original Irish Cream flavor profile are now available in non-alcoholic coffee beverages. The BAILEYS® Ready-to-drink Cold Brew will launch with Irish Cream and Salted Caramel flavors with new flavors hitting shelves in 2020.
 
Three new coffee formats deliver on the flavor and smell of BAILEYS® including:
 
Ready-to-Drink Cold Brew Coffee – now available
Flavors: Irish Cream and Salted Caramel (both non-alcoholic)
Suggested Retail Price - $2.39
 
Roast & Ground Coffee (bags) – now available
Flavors: Irish Cream and Chocolate Cherry (both non-alcoholic)
Suggested Retail Price - $7.99
 
10-count Keurig K-Cup pods – available in September
Flavors: Irish Cream and Chocolate Cherry (both non-alcoholic)
Suggested Retail Price - $7.99
 
BAILEYS® Ready-to-drink Cold Brew cans are available now at grocers, mass merchandise and on popular e-commerce sites.
 
Beanstalk, Diageo’s global licensing agency, brokered the licensing partnership.
 
www.BAILEYS.com