Sustainability Products Ignite Markets

NYU, IRI research shows sustainability-marketed products delivered more than 50% of CPG market growth since 2013

The NYU Stern School of Business Center for Sustainable Business and IRI® released the findings of a new US.-based study and established the Sustainable Share Index™, an in-depth analysis of consumer purchases of products that are marketed for their sustainable attributes. The research finds that sustainability-marketed products are responsible for more than half of the growth in CPGs since 2013.

The research conducted by Stern’s Center for Sustainable Business found that sustainability-marketed products delivered 50.1% of market growth from 2013-2018 while representing 16.6% of the CPG market in dollar sales in 2018. The Center analyzed data from across 36 product categories, representing approximately 40% of total CPG sales, excluding tobacco and alcohol.

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