Sethness Products Company, a leader in the manufacture and sale of caramel color, announced that Aldo Ripley has joined the team in the role of Latin America sales technical manager, effective immediately.

In his new role, Ripley will be responsible for directing and managing all commercial efforts for Sethness Caramel Color products throughout Mexico, Central and South America and the Caribbean. He will also assume selected domestic sales responsibilities.

Ripley brings to Sethness the experience of a strong career in sales and marketing, especially in account management, with companies like Coca-Cola and, most recently, Cargill, Inc., where he served as sales territory manager for Latin America and the Caribbean. He takes on the role previously held by Ursula Aumann, who is retiring after serving Sethness for 21 years.