The Symrise Global Culinary Team has launched the “Joy of Authentic Food” initiative, which helps food manufacturers create the unique food experiences their customers demand by capturing the best of science and nature.
Noah Michaels, senior chef and culinary team Leader, says the global Joy of Authentic Food program is part of a natural evolution taking place in the culinary arena. He notes that consumers—especially the influential Millennial demographic—want to have “real” food experiences. They are watching cooking shows that highlight ethnic and local food, going on citywide tasting treks, shopping at local farmers’ markets and attending interactive chef-hosted events. These consumers go out of their way to know where their food is coming from, engaging with the farmers, bakers, butchers and artisans.
Chef Michaels explains that the Joy of Authentic Food is a collaborative, multi-level approach with peer-to-peer partnership at the core. This clearly is illustrated by the three-year journey taken by Symrise NA to elevate the Culinary Center to Symrise’s high standards.
Michaels notes, “… An increased staff that includes two certified research chefs, have come together to bring exceptional culinary capabilities to support our customers. Our culinary flavor experts participate in an integrated concept development process, aiming toward long term partnerships with customers by combining nature—the commitment to source only the highest quality natural raw materials—with science. Our technological expertise that allows us to interpret and translate these into new flavor concepts.
We are dedicated to helping our customers discover, build and deliver the Joy of Authentic Food in their products, significantly supporting them through our industry leadership in high performance herb, spice and vegetable flavors—the core elements in creating authentic food that delivers incomparable joy to consumers.”
The Culinary Center’s flavor professionals employ the company’s complete Authentic Food culinary toolkit to bring innovative solutions which deliver the Joy of Authentic Food to customers. The toolkit features the widest range of backwards integrated materials, solutions for clean labeling requirements and positive claims, superior supply security and regulatory and quality assurance.
“Our analytical expertise, sensory modeling, flavor design and culinary application capabilities provide exceptional product development support for our customers,” notes Michaels.
Chef Michaels adds that all Symrise programs support the Joy of Authentic Food Program. In fact, it can access culinary insights from Symrise’s internal Chefs United program, which is comprised of 35,000 worldwide professional chefs. Symrise’s also boasts an online Flavor Designers Club, whose participants help in predicting winning solutions through sensory and preference models.
For more information, contact Dylan Thompson, Symrise, by phone at 201-462-5663 or by email at dylan.thompson@symrise.com.
About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic base materials and substances as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
With sales of more than € 2.9 billion in 2016, Symrise is among the global leaders in the market for flavors and fragrances. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa and the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
