Earlier this month, Hershey announced one of the most anticipated innovations from the iconic Hershey’s brand in more than 16 years – Hershey’s Cookie Layer Crunch. Hershey’s latest innovation earned some of the highest consumer scores of any product ever launched by the company. Hershey’s Cookie Layer Crunch debuted publicly for the first time at Hershey’s exhibit at NACS.

To meet the growing demand for multi-textural eating experiences and various snacking occasions, Hershey reimagined its iconic chocolate bar, pairing it with layers of crunchy cookie bits and decadent fillings to offer an indulgent, textured snacking experience.

“We recognize eating habits are evolving and that consumers are moving away from traditional meals and into multiple snacking occasions that include various tastes and textures throughout the day,” says Mary-Ann Somers, General Manager and Vice President, U.S. Confection, The Hershey Company. “Debuting Hershey’s Cookie Layer Crunch at the annual NACS Show and providing show attendees with a first taste are great ways to unveil this innovation. We have spent the last 18 months perfecting it to ensure that it not only tastes great, but meets the needs and desires of today’s modern convenience store consumer,” says Somers.

With more than 120 years of experience in creating great-tasting products, Hershey keeps the consumer at the heart of its innovation and development efforts. Whether it’s Hershey’s Cookie Layer Crunch or Reese’s Pieces Peanut Butter Cups (which mashes up two of its most iconic and beloved products), Hershey ensures that the consumer’s desire and demand are at the reason behind its innovative new products.