The Hershey Company is setting out to inspire bakers this fall and holiday season with the introduction of the limited edition Hershey’s Kitchens Sea Salt Caramel Baking Chips to its line of baking products, along with a number of new Hershey’s Kitchens recipes. In addition, Hershey also updated its packaging to communicate nutritional information on the front of the bag, for example, highlighting gluten-free and no artificial ingredients notations for certain products to make it even easier to avoid ingredients related to food sensitivities and allergies.

Recent research uncovered that today’s baker is highly concerned with shopping for baking ingredients they can trust1. Many shoppers have a desire to understand what ingredients are in their recipes. Therefore, having nutritional information that is easy to locate on the package is important to them. According to a 2016 study by Egg Strategy for The Hershey Company, many shoppers are motivated by the label on their baking ingredients; one in two bakers noted that nutritional information and packaging is relevant in their decision making1.

The Hershey’s brand has been a staple in the American kitchen since 1895 when Hershey’s Cocoa hit shelves and continues to bring new innovations to the grocery store as bakers needs and preferences shift. With more than 12 million pounds of Hershey’s Cocoa alone being sold in 2015, the brand continues to be one of the most trusted voices in baking.

“As a leader in the baking industry, we are committed to growing alongside the everyday baker. Once just a place in Hershey, Pa., Hershey’s Kitchens now goes beyond our test kitchen and website, directly into the homes of bakers with our updated packaging,” said Kriston Ohm, senior brand manager, Hershey’s Kitchens. “As consumers shift their focus toward better understanding the ingredients in their food1, we’re prepared to guide them swiftly through the grocery store and the baking process. At Hershey, we are proud that our new approach to the baking aisle helps consumers know exactly what ingredients they are putting in their cart and their desserts.”

New Sea Salt Caramel Baking Chips

Hershey’s Kitchens Sea Salt Caramel Baking Chips are a mix of savory and sweet flavors for the holiday baking season. The creamy caramel chips have the hint of sea salt to spice up holiday cookies or inspire new recipes from bakers. Hershey’s Kitchens Sea Salt Caramel Baking Chips are available now at retailers nationwide for a suggested retail price of $3.49.