The average American grocery store is 46,000 square feet. The average Millennial resents having to drive to said grocery store, park their car, walk 50 feet to claim a cart, traipse all 46,000 of those square feet to collect their groceries, pile them into the cart, stand in line at the register, walk 50 feet to their car, drive home, and carry them from the car to the kitchen. Do you blame them?
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Google, Instacart and the Future of Supermarkets
Consumers are now able to access multiple stores from a single portal, and then wait for someone from Instacart to bring their grocery purchases to their residence
