MillerCoors Introduces Zumbida

New alcoholic beverage is inspired by aguas frescas

Editor's Note: Watch the video above to learn more about MillerCoors Zumbida.

MillerCoors recently released Zumbida, a beverage inspired by traditional Mexican aguas frescas with a kick, or toque de piquete. Zumbida carries a fruit flavor that is characteristic of aguas frescas.

Available in select regions, Zumbida Mango – the first flavor released – pairs a subtle sweetness and fruit flavor with light carbonation and alcohol. Zumbida has a clean finish and contains 4.2% alcohol by volume.

"We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you're familiar with aguas frescas," said Tristan Meline, senior marketing manager for Zumbida. "MillerCoors is always exploring different cultures, occasions, flavors and lifestyles to deliver new products that meet people's changing tastes and behaviors. With Zumbida, we found our inspiration in a great Mexican tradition and added a touch of alcohol you don't normally have in aguas frescas."

Zumbida Mango is available in 6-pack, 12-ounce bottles at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, and Denver.

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