REGISTER NOW for the Prepared Foods New Products Conference
SPEAKER:
Lynn Dornblaser
Director of Innovation & Insight
Mintel
David Jago
Director of Innovation & Insight
Mintel
Where’s the effective edge of new product innovation? What’s the fine line between a new product that’s too much for consumers to accept—versus one that successfully attracts them and creates a meaningful new niche? The leader in global market intelligence, Mintel has the answers because it tracks and analyzes new product success and failure metrics every day. With a new level of consumer insights research, Mintel can also examine product purchase motivations. Come hear Lynn Dornblaser and David Jago, Mintel Directors of Innovation & Insight, share US and global new product examples and discuss how Mintel integrates its data and insights research.
Learn more about the Prepared Foods New Products Conference.
What Will Consumers Really Buy?
The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
