New Sobe Varieties

Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego offers a refreshing lime flavor paired with a little bit of heat

SOBE recently introduced two new flavors to the brand's lineup. Midnight Mojito features blackberry flavor twirled with the taste of refreshing mint, and En Fuego offers a refreshing lime flavor paired with a little bit of heat.

Both products are now available at retailers nationwide.

With the launch of its "#SOBENotSorry" campaign, SOBE has revamped its website – www.SOBE.com – highlighting bold new graphics and the return of the brand's 'fantasy names,' including fan favorites Morning Patrol (Strawberry Banana) and Lizz Blizz (Piña Colada).

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Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.