Atkins Nutritionals, Inc. introduced its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products, whether they are trying to lose weight or live a low-carb lifestyle. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything they need to get started quickly, including Atkins frozen meals, snacks and easy-to-follow menus with shopping lists, all delivered to their door.
Atkins Meal Kits cover a week's worth of food and tools, with three different options to choose from for one's needs and lifestyle. All Meal Kits are offered exclusively at Atkins.com with a current offer for free shipping and five percent off on orders for a limited time with promotional code NEWKIT5. The Meal Kits may also be purchased as a recurring subscription.
- Frozen Foodie Meal Kit ($69.99) is ideal for people who are too busy to cook full meals, requiring minimal time in the kitchen. This kit features a variety of Atkins Frozen Meals to simplify options for breakfast, lunch and dinner.
- Evening Chef Meal Kit ($89.99) is designed for the consumer seeking convenience during the day, but wants to prepare their own meals in the evening. The kit includes Atkins Frozen Meals, Snack Bars and Shakes to cover breakfast, lunch and snacks, with recipes and recommended shopping lists for low-carb dinners.
- Easy Peasy Meal Kit ($97.99) is the most comprehensive kit with all meals included, and consumers make their snacks and side dishes. The kit includes a variety of Atkins Frozen Meals, Meal Bars and Shakes to cover breakfast, lunch and dinner.
