At BearNakedCustom.com, where consumers can select from more than 50 unique ingredients to create their own blend. IBM's Chef Watson helps customize granola combinations based on consumers’ personal flavor preferences. Each time a consumer selects a base granola, Chef Watson sifts through thousands of possible flavor pairings to suggest as a match for taste.

"We know Bear Naked consumers are looking beyond the cereal aisle for new food experiences and they want the opportunity to explore new and different tastes and flavors," said Dan Barba, marketing lead at Bear Naked. "With this insight and inspiration, we're thrilled to introduce Bear Naked Custom Made Granola. From the ingredients you choose to the custom name for your blend, there is a story in every canister and we can't wait to see what people come up with."

To build out the Bear Naked Custom Made Granola experience, Bear Naked's team searched for clean and flavorful ingredients. BearNakedCustom.com features a large selection of ingredients that range from jalapeños and olives to pomegranate and hemp seeds. Each ingredient is also 100% Non-GMO Project Verified and thoughtfully sourced.

Red Sea Salt, for instance, is a traditional Hawaiian-style sea salt that is enriched with purified red alaea clay straight from Kauai. And freeze dried cinnamon apples come from Smeltzer Orchard Company, a family owned farm in Frankfort, Michigan that has been producing fruit for six generations.

"We are pleased to collaborate with a leading consumer brand to leverage Chef Watson's cognitive cooking capabilities in new, creative ways," said Lauren Berkowitz, Managing Director of Watson Life, IBM Watson. "This project is a great example of how Watson's underlying technology can lead to discoveries in any industry. We're excited to see what consumers create with Bear Naked and the help of Chef Watson."

In addition to creating custom granola with Chef Watson, consumers can also choose from three chef-inspired blends featuring chunks of natural and bold flavors, including Chocolate Strawberry Jalapeño (a sweet and spicy combination) Olive You, Kale (a Mediterranean inspired blend), and Michigan Farms (a blend celebrating the great fruit farms of Michigan).