Allen Harim, a producer and processor of chicken, has moved to a 100% vegetarian feed for its chickens, to meet rising consumer demand for quality, fresh and healthy poultry products.

The company is also announced that its signature Nature’s Sensation® brand is raised with no antibiotics ever. A new logo and packaging that highlights these changes were unveiled recently in markets across the Northeast and Mid-Atlantic.

“As a company, we are responding to what our customers are telling us about consumers and their desire to buy healthy chicken products for their families,” said Allen Harim CEO Steven Evans. “Our chickens are hand raised on family farms, and we are committed to making sure they are raised with no added hormones, using the best all-veggie feed available, and in the case of Nature’s Sensation, with no antibiotics ever.”

The company updated the Nature’s Sensation logo and packaging to reinforce to consumers their commitment to these values and ideals. The existing brand name was merged with a script font, with a more natural green and brown color palette. The more contemporary logo is reflective of the brand’s qualities and values. The packaging also reinforces that the chicken is strictly 100% vegetarian fed, with no antibiotics ever, no added steroids or added hormones, and that the chickens are hand raised on family farms.

A color band was added to the bottom for a more streamlined look. Safe handling and nutritional information was moved to a larger panel on the back of the package for consumer convenience.

“The redesign effort was fueled by listening to the growing interest by consumers on how their food is produced,” said Jack Coleman, senior director of sales and marketing. “This new packaging and logo is designed to emphasize what’s most important to consumers when choosing poultry products -- and to make it clear to them that Nature’s Sensation® is exactly what they are looking for.”

Allen Harim has grown the Nature’s Sensation® product line by more than 80%in the last year, and Coleman expects similar growth in 2016 with the addition of new product offerings and private label partnerships. The company plans to continue expansion of the premium brand into other categories throughout 2016.

Nature’s Sensation® is one of three brands of poultry available through Allen Harim including Allen Harim traditional and Halal certified brands. All products are 100% vegetarian fed.